Jan 20, 2023
Dental marketing is tricky, complex, and strategic. Unfortunately, many dental professionals don't take the time to learn the fundamentals, and marketing companies know this. So, how can you tell whether a dental marketing company is actually effective or just taking advantage of you?
Rusty Curtis is the founder of DentalCMO and has helped hundreds of dentists across the globe drive billions in revenue into their practices. Rusty is also an acclaimed speaker with ample experience in dental marketing.
Today, Rusty joins me to discuss five ways dental marketing companies are taking advantage of you and what to do about it. Tune in to learn more!
We'll share a simple framework that will give you a deep understanding of marketing — empowering you to make better decisions for your practice.
Key Takeaways
- Five ways dental marketing companies are taking advantage of you (0:00)
- Who is Rusty Curtis? (02:30)
- The number one metric for success for dental marketing (04:36)
- Why you need to know the type of patient you want to attract (05:49)
- Dental marketing companies' red flags (14:24)
- Best way to create a website (17:13)
- Why many dentists struggle with marketing (20:04)
- The importance of video marketing in dentistry (26:24)
- Lightning round Q&A (30:01)
Additional Resources
Learn proven dental marketing strategies and online reputation management techniques at:
This podcast is sponsored by Cloud Dentistry, the largest dental talent marketplace. Find out more at: http://www.clouddentistry.com/Len
This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/