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The Raving Patients Podcast

Oct 22, 2021

On this episode of the Raving Patients Podcast, Len sits down with Sherrine Washington to discuss the word “Sales” and what it really means. Let's face it, sales is often viewed as a bad five-letter word.  When it comes to R.E.A.L Talk Selling, Sales stands for Serve, Assess, Listen, Empower, and Support.  Now is the time to involve the entire team and create a mindset shift when it comes to closing cases and driving revenue. By creating an All Hands On Deck Dream Team, practice owners will be able to spend less time stressing out and more time creating the life they truly deserve.   Embracing sales from the perspective of SERVING Powerfully is when their practice will literally be transformed and it's how you stand out from the rest.  It's how you turn "What should I do prospects?" into "Where do I sign patients?" organically with Real Talk Selling.



Takeaways from this episode include:

  1. The #1 reason why your treatment coordinator is not closing cases and
  2. The top two objections most tpc's can recover from
  3. The number#1 question that treatment coordinators fail to ask patients that could be costing a practice millions of dollars
  4. THE ROI on Sales training-a repeatable sales process that works

Sherrine Washington, MSW, is a former Therapist turned award-winning Multi-Million Dollar Sales Coach & Trainer and Founder of Real Talk Sales Consulting LLC.  When it comes to sales, Sherrine is a rainmaker.  To date she has sold over 32 million for national brands, 30 million in implants alone.   Using her award-winning selling skills, she developed the proprietary R.E.A.L Talk Selling™ System featuring her profitable Accelerator Program to help dentists convert potential prospects into patients on the same day of the consultation-PAID IN FULL. A career highlight includes serving on the Corporate Leadership Team at Clear Choice Management Services LLC., a role reserved for the top eight performers within the company.  Sherrine was also honored the TOP PRODUCER OF THE YEAR award at Clear Choice. Using her sales methodology over the years, Sherrine consistently maintained a SAME-DAY close rate of 85%-90% at price points ranging between $25,000- $50,000.  Her passion is transforming untrained treatment coordinators and “ready to win” sales professionals into revenue-generating machines.