Nov 5, 2021
On this episode of the Raving Patients Podcast, Len sits down with Laura Nadler to discuss how video is the one area of marketing that all [but the most savvy practice] still freaks out about. People use social every day, so it feels normal, but video is WAY outside the comfort zone of most practices. She aims to take the scary out of it, and reassure teams that they can do it.
Takeaways from this episode include:
- The need for video in practice marketing - reach, SEO, info, etc.
- Key videos you should have
- Do they reflect your brand image?
- Where to use them - social, site, YouTube
- How often?
Laura J Nadler is the founder of WorkingCat Marketing which helps dental practices go from found to 5 stars. She's been in the dental space since 1993 and speaks internationally on Marketing including at the ADA, ACP, Tufts, and Boston University.
She is the author of
Lights! Camera! YOU! – A Practical
Guide for Creating and Using Video to Market Your
Practice.