Dec 4, 2020
On this episode of the Raving Patients Podcast, Len sits down with Paulson Thomas to discuss how operations and staff management impact growth for a practice with relation to lead generation marketing.
Takeaways from this episode include:
1) Staff and operations management
2) Mindset of the practice as a whole
3) How growth and marketing plan align with your business model
Raised in a Pentecostal christian household as the pastor's son, Paulson learned a few things about audiences and keeping God first above any business adventure.
Ranging from organization behavior and operations he grew up in the environment of people management at a very young age.
With hands on clinical experience of 13 plus years in Radiology allowed him to understand how physicians' function and also how healthcare giants grow at a rapid pace.
Few expensive receipts like my MBA in Finance gave me the insight for leadership and a deeper dive into organizational culture and vision which allows him to really provide a shoulder to shoulder approach with practice owners.
At Innovate Fast, they are currently working with 100+ practices across North America alone and spend over 2.5 million dollars in paid advertising which allows him to clearly give direction to any practice in any industry when building a comprehensive reputation with the main focus on internal operations first and later adding fuel to the fire with marketing.