Mar 21, 2025
If you’re spending money on marketing but have no clear way to track what’s actually bringing in new patients, you’re not alone. The good news? There’s a way to fix that.
In today’s episode, we’re talking about one of the most overlooked yet powerful tools in marketing: call tracking. If you’re not tracking your calls, you could be wasting thousands on campaigns that aren’t delivering results. That’s why I invited Nick Jascomb, Sales Manager at CallRail, to break down how dentists can easily track and optimize their marketing efforts.
Nick has spent nearly six years helping businesses get smarter about their marketing strategies with real data, AI-driven insights, and call tracking that actually works. In this conversation, we cover:
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Why most dentists aren’t tracking their marketing correctly—and how to fix it.
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How CallRail helps dental practices know exactly where new patients are coming from.
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AI’s growing role in patient communication and marketing optimization.
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The #1 mistake practices make with call tracking (and how to avoid it!).
💡 If you’re tired of guessing where your marketing dollars are going, this episode is a must-listen!
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Key Takeaways
00:40 Introduction and Current Google Review Situation
02:08 Introducing CallRail and Its Importance
03:23 Understanding Call Tracking and Its Benefits
09:00 The Role of Call Tracking in Marketing
15:10 Patient Interaction and Call Handling
22:35 AI's Impact on Call Tracking and Marketing
24:49 Pricing and Competitor Comparison
29:05 Final Thoughts and Lightning Round Q&A
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Connect with Nick Jascomb
Email: nick.jascomb@callrail.com
Instagram: @CallRail
Facebook: https://www.facebook.com/CallRail
TikTok: @CallRail
📞 Learn more about CallRail & start a free trial → callrail.com
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Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.
This podcast is sponsored by Dental Intelligence. Learn more here.
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here.
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!
👉 For more information on dental practice growth strategies and marketing trends, go to: https://www.drlentau.com/