Aug 14, 2020
On this Facebook Live series converted into a podcast, Len sits down with Aaron Boone to discuss leveraging online reviews in your direct mail marketing.
Takeaways from this episode include:
1. Design aspects, homes to
target etc.
2. Why reviews are vital to your
marketing (even offline with direct mail).
3. How to leverage your reviews
in a postcard design.
4. Backend audit technology of
syncing up real new patient results.
Aaron has one of the most diverse
and unique backgrounds around! He grew up milking goats on his
family’s goat farm, played major college football and then pro
football for 9-years, organizes humanitarian projects around the
world, and for the last 9+ years has pioneered analytics-based
dental direct mail. Aaron is recognized as a dental direct mail
marketing expert! He has tracked and analyzed millions of mailed
dental postcards and added tens of thousands of patients to dental
practices across the country through direct mail! Recognizing
trends and studying results, he knows the absolute best methods and
processes to get predictable success with your
mailings.