Sep 29, 2023
Believe it or not, traditional dental marketing doesn't attract new patients not because marketing doesn’t work but because your strategy doesn't accurately represent your practice.
When a patient lands on a templated website with stock photography and clunky design, they have nothing to connect with and they leave.
Sep 22, 2023
There are a number of reasons why prospective patients would want to have a preliminary consultation before they fully commit to a dental clinic.
Some people can have special needs, some patients have anxiety, others might be parents looking for a new dentist for their child, and some could be speciality care seekers...
Sep 15, 2023
The secret to a successful dental practice? It’s not a genius hygienist or expensive treatments or even the best dentist in the area.
The secret is simple: Team engagement.
If your team members are engaged with the work you’re doing and come every single day to the office motivated to do great work, then your dental...
Sep 8, 2023
For many years now, I've been talking about how PPO write-offs should be a marketing expense.
After all, if you truly look at your numbers, you’ll notice that you waste a lot of money on PPO write-offs.
As business owners, we should be trying to maximize our profits and minimize our expenses, not the opposite, which...
Sep 1, 2023
As dentists, we are more likely to spend our time working on the best way to deal with periodontal disease than working on our finances.
And yet, that is a big mistake.
Yes, we haven’t studied finances and we’re not trained for all the difficult parts of accounting, but keeping an eye on the financial situation of...